For too long the national companies have dominated the home improvement industry with inflated prices, false discounts and high pressure sales. Feedback sites are evidence that the industry and consumers are not doing enough to stand up to shady tactics and shoddy service.
Consumers are more connected than ever but disconnected as they become overwhelmed. Only the high discount marketing stands out for them. The Home Improvement Sales Association exists to help smaller businesses stand out among the noise and give consumers easy access to information that will help them resist pressure and make the right choice.